Bala Kumaran Thyaga Rajan
Co-Founder 路 Strategy and Performance Marketing
Co-founder of Digital Meteors with over six years of digital marketing experience across B2B, B2C, SaaS, finance, and retail. Certified in Google Search, Display, Video, Shopping, and Measurement, with deep expertise across Google Ads, GA4, Google Tag Manager, paid social platforms (Meta, LinkedIn, TikTok), and programmatic advertising via StackAdapt and Outbrain.
At Digital Meteors, Bala leads client strategy, performance marketing operations, and AI Voice Agent development. He specializes in funnel optimization, conversion rate strategy, and automating campaign management through Google Ads scripts and AI workflows. Previously held performance marketing leadership roles managing multiple accounts and cross-functional teams.
Based in Toronto, Ontario.